AAT World

2022 TaiSPO goes hybrid

2022 TaiSPO DigitalGo has already attracted nearly 400 buyers from 40 countries to make meeting appointments.
Taipei International Sporting Goods Show (TaiSPO), organized by Taiwan External Trade Development Council (TAITRA), was held in Hall 1 of Nangang Exhibition Center from March 10 to 12.
It was TaiSPO’s first physical exhibition since the pandemic outbreak. A variety of user experiences were optimized with new functions such as Networking VR Lounge, which exhibitors, buyers and media could communicate by text messages and exchanging name cards. Through the 24/7, one-month online show, TaiSPO DigitalGo enabled exhibitors to grasp business opportunities and strengthens the efficiency of buyers from visiting.
This year’s TaiSPO DigitalGo launched a new function, AI Matching Recommendation, which recommended online exhibitors for buyers to visit. At the same time, buyers could use the Exhibitor Guided Tour to book meetings with exhibitors and have a tour of their online booths.
The epidemic accelerated digitization and many exhibitors were highly interested in online exhibitions, including Dyaco, Johnson and DK City. The TTSMatch business matchmaking platform launched in conjunction with TaiSPO DigitalGo saw 400 buyers from 40 countries registering to participate in online procurement meetings.