AAT World

Malaysia: MIHAS 2022 Surpasses Target, Generates RM2.36 billion in Sales


Strong Interest Shown With 400 Booths Confirmed for MIHAS 2023

The 18th edition of the Malaysia International Halal Showcase (MIHAS) 2022, organized by the Malaysia External Trade Development Corporation (MATRADE), under the patronage of the Ministry of International Trade and Industry (MITI), once again delivered a record-breaking showcase, generating a total of RM2.36 billion in sales, surpassing its original target of RM1.9 billion.

Of the total, exhibitors’ sales recorded RM1.65 billion from the showcase, while RM714.7 million was generated from the International Sourcing Programme (INSP), comprising pre-arranged B2B meetings conducted physically and virtually in conjunction with MIHAS 2022. The top clusters with the highest total sales recorded were financial services, agricultural produce, prepared food, beverages as well as palm oil products.

INSP MIHAS, held in conjunction with MIHAS 2022, was organized in a hybrid approach. A total of 264 Malaysian exporters and 192 foreign buyers from 33 countries participated in the physical INSP while 226 Malaysian exporters and 197 foreign buyers from 48 countries participated in the virtual INSP. Five premium buyers from India, Qatar, Saudi Arabia, Turkiye, and USA were also brought in physically to meet with Malaysian exporters. A total of sales amounting to RM714.70 million was recorded, comprising RM650.22 million from the physical INSP and RM64.48 million from the virtual INSP.

Following the success of MIHAS 2022, MATRADE announced that next year’s edition of the world’s largest Halal showcase, MIHAS 2023, will be held from 12 to 15 September 2023 at the Malaysia International Trade and Exhibition Centre (MITEC). YBhg. Datuk Mohd Mustafa Abdul Aziz said that close to 400 booths had already been reserved by this year’s exhibitors.

MIHAS 2022 comprised four key components namely, the showcase, INSP, Knowledge Hub and the MIHAS Awards.

The MIHAS 2022 showcase witnessed strong participation by industry players from 33 countries including Malaysia with an overall total of 1,258 booths occupied throughout the four-day exhibition from 7 to 10 September 2022. Of this total, Malaysian exhibitors occupied 1,049 (83.4%) total booths while the remaining 209 (16.6%) booths were by international exhibitors. Countries with large representation were Kuwait (33 booths), Indonesia (24 booths), Thailand (24 booths), South Africa (19 booths), and Palestine (14 booths).

The total number of visitors stood at 32,356, comprising 20,334 physical attendees and 12,022 virtual attendees. YBhg. Datuk Mohammad Mustafa Abdul Aziz further explained that the support from the business community was overwhelming because of MATRADE’s decision to organize the 18th edition of the event (MIHAS 2022) in a hybrid format, offering both physical and virtual approaches following the achievements of virtual MIHAS 2021. “The outcomes surpassed our initial targets and MIHAS 2022 was the best edition held to date. While many were looking forward to the physical showcase, the outcome of virtual engagements was also promising, with close to 40% of total visitors attending the event virtually,” he said.